News & Reviews

Kestrel Sponsors New Erin Baker's Wholesome Baked Goods Triathlon Team

Erin Baker's Wholesome Baked Goods, creators of the Official Granola of Ironman, is now accepting applications for its all new 2009 Erin Baker's Triathlon Team. The team will be comprised of 24 U.S. amateur athletes with Ironman and 70.3 Half Ironman races as the focus.

Erin Baker's Triathlon Team will be supported by major sponsors throughout the race season, including Kestrel Bicycles and Playtri Coaching Services. Kestrel will offer Erin Baker's athletes an exclusive sponsorship deal on its 2009 triathlon or road bikes. Playtri will be providing free individualized coaching and support for each athlete with discounts on other services. Erin Baker's will be providing athletes with a monthly supply of cookies and granola, a complimentary custom team uniform and exposure on their website and other marketing materials. Other sponsors will be announced as details are finalized.

"Supporting programs like the Erin Baker's Triathlon Team is really important to Kestrel," said Steven Harad, Kestrel Brand Manager. "It provides athletes an opportunity to develop their talents and compete on a team at a national level. I can personally vouch that Erin's products are delicious, perfect to train with and an excellent benefit to being involved with the team."

The team will consist of 12 men and 12 women from across the United States. Athletes will be required to have at least one Ironman or two 70.3 Ironman races on their 2009 race schedule. Team members will set new personal records in each aspect of triathlon and be rewarded with merchandise from supporting sponsors.

Erin Baker's Wholesome Baked Goods has been involved in the sport of triathlon for several years and has a partnership with Ironman as the first Official Granola. "We believe that healthy eating and an active lifestyle are keys to living a happy and fulfilled life. What better way to support that than to sponsor athletes striving for Ironman success?" says Erin Baker, owner and founder of Erin Baker's Wholesome Baked Goods.

Representing Erin Baker's dedication and commitment to the sport of triathlon, Bryan Geschwill, President of Sales and Marketing will be joining the Erin Baker's Triathlon Team as Team Captain. Sponsored by Kestrel Bikes and coached by USAT Certified Coaches at Playtri, he is proud to be a participant in the Erin Baker's Triathlon Team.

To apply for the 2009 Erin Baker's Triathlon Team please visit the Erin Baker's Wholesome Baked Goods website at www.bbcookies.com .

About Erin Baker's Wholesome Baked Goods:
Erin Baker's Wholesome Baked Goods, a leader in natural foods, was founded in 1994 by Erin Baker and operates out of Bellingham, Washington. It continues to be a woman-owned and operated company. Erin Baker's Wholesome Baked Goods are handmade and baked to order, using only the finest all-natural and organic ingredients. Products include the Original Breakfast Cookie, Homestyle Granola, Ultra Protein Ironman Granola, Organic Brownie Bites, and Organic Breakfast Cookie Minis. You can find Erin Baker's family of products in stores throughout the US, or by ordering direct. For more information please go to www.bbcookies.com or call toll-free 1-877-889-1090.

About Playtri Coaching Services: Playtri Coaching Services, founded by Staci and Ahmed Zaher in 2000, is based in Dallas, Texas. Playtri has numerous USAT Certified Coaches and offers a variety of services including: triathlon coaching, triathlon races, performance testing and triathlon clubs for kids and adults. Playtri also facilitates triathlon camps in Hawaii, Lubbock, Texas, and Louisville, Kentucky. At Playtri, our philosophy is healthy lifestyle through triathlon. Visit us at Playtri.com .  Playtri Coaching Services, founded by Staci and Ahmed Zaher in 2000, is based in Dallas, Texas. Playtri has numerous USAT Certified Coaches and offers a variety of services including: triathlon coaching, triathlon races, performance testing and triathlon clubs for kids and adults. Playtri also facilitates triathlon camps in Hawaii, Lubbock, Texas, and Louisville, Kentucky. At Playtri, our philosophy is healthy lifestyle through triathlon. Visit us at Playtri.com .
Posted: 2/27/2009 8:24:57 PM by Kestrel Admin